What Comes Before a Fall?
here’s a an episode of The Simpsons when a Gay Pride parade goes by and the marchers chant “We’re here, we’re queer! Get used to it!” and Lisa shouts back “We are used to it! You do this every year!” The entire “Pride” concept is simply dated - it’s too last century, too 80s, too pre Law Reform. The choice of this name for the replacement committee for Hero really makes me wonder what they think they are doing. If the Hero brand is now poison, as it seems to be, then just what makes anyone think that “Pride” is going to be all fresh and new? “Pride” was never a big movement in Auckland in the past - there used to be those sad little “coming out” marches down Ponsonby Rd in the 90s - and really, could you find anywhere less offensive to gay pride than Ponsonby Rd? The Pride Centre - a debacle, and also a concept rooted in the politics of 30 years ago. Have you seen the logo ? It is simply embarrassing. It’s tired, cliched, yawningly unoriginal and dull. Which is most likely what this...